In recent decades, 'Made in Japan' has become an internationally recognized symbol of superior quality, rooted in a rich history of craftsmanship that has been carried forward through the industrial revolution into the modern age. Japan’s dedication to precision and excellence is exemplified by brands like Decoy.

Since its inception, Decoy has upheld the highest standards of manufacturing, remaining true to its values even in the face of significant economic pressures that have driven many companies to move production offshore. Decoy’s unwavering commitment to quality above all else has set them apart. Each Decoy hook is a testament to Japanese craftsmanship, meticulously designed and produced to meet the highest standards.

This strict adherence to their values has enabled Decoy to overcome numerous challenges and establish itself as the premier choice for anglers worldwide. Today, Decoy is recognized internationally as the leader in quality hooks and terminal tackle, embodying the legacy of Japanese innovation and excellence.